Hollywood might lastly be studying a lesson conservatives have been shouting from the roof tops.

Get woke, go broke.

Latest woke fare like “Grease: Rise of the Pink Ladies” and the “Willow” TV collection not solely obtained canceled in a flash however vanished from their respective streaming platforms. Then-HBO Max nixed the “Batgirl” movie earlier than it might be launched, selecting a tax write-off over one other potential woke dud.

Netflix deep-sized Meghan Markle’s animated “Pearl,” the “adventures of a 12-year-old girl, who is inspired by influential women from history,” earlier than it might attain the streaming platform.

And that doesn’t embody how woke has broken enduring manufacturers like Pixar, “Star Wars,” “Indiana Jones” and the “Terminator” saga. (To not point out Disney, Inc.)

The workforce behind “Barbie” are paying consideration.

Mattel, the mega-two firm behind the enduring doll, saved a pointy eye out whereas the Margot Robbie characteristic went by means of manufacturing. The corporate fits don’t need the movie’s doubtlessly progressive leanings to dominate the information cycle.

Not but, not less than. Wait till they depend the opening weekend grosses, which might be sizable based mostly on early predictions.

Robbie Brenner, Mattel Movies’ first-ever govt producer and “the architect of its cinematic universe,” in keeping with Time, mentioned that the Greta Gerwig-directed movie (which she co-wrote with associate Noah Baumbach) was “not a feminist movie.” It was reportedly a “sentiment echoed by other Mattel executives,” in keeping with reporter Eliana Dockterman, and one which appeared to catch caught Robbie off guard when broached.

Robbie, who additionally serves as a producer on the movie, gave a solution most politicians could be proud to name their very own on the subject.

“Who said that?” she reportedly requested, earlier than expounding on, in her opinion, whether or not the movie might be labeled feminist. “It’s not that it is, or it isn’t. It’s a movie. It’s a movie that’s got so much in it.”


Amy Schumer, initially hooked up to play the title character, left the mission over artistic variations. So did ace scribe Diablo Cody, who lately shared why she departed the manufacturing.

“I didn’t really have the freedom then to write something that was faithful to the iconography; they wanted a girl-boss feminist twist on Barbie, and I couldn’t figure it out because that’s not what Barbie is.”

In the meantime, the actors are very happy to push the movie’s doubtlessly woke components, disinterested in the way it might affect the film’s backside line.

But the movie’s advertising machine isn’t selling its feminist bona fides. The film’s trailers deal with trend, enjoyable, giddy interactions and humor.

The film’s aggressively numerous solid is a big a part of the advertising efforts, however the stars are principally sticking to the apolitical script.


Whereas the “Indiana Jones and the Dial of Destiny” trailer mocked capitalism, the “Barbie” sneak peeks hold the story, and the messaging, a thriller.

It’s not onerous to learn between the strains. Director/co-screenwriter Greta Gerwig usually makes use of her work to discover gender points, from “Lady Bird” to “Little Women.” The early previews counsel she did it once more.

None of this shares if the film is nice, unhealthy or detached. We’ll have to attend till July 21 to search out out.

But the message self-discipline for “Barbie’s” advertising workforce has been nothing wanting excellent. Most potential film goers gained’t learn the quotes from Ferrell, Gerwig or Nef. They’ll be too busy sharing the lovable clips and frothy trailers on social media.

If “Barbie” is the primary woke blockbuster, it’ll be partly because of a bait-and-switch press push.