LONDON – Bye, Lightning cable. Good day, USB-C.

Apple is ditching its in-house iPhone charging plug and falling according to the remainder of the tech business by adopting a extra extensively used connection commonplace. An enormous a part of the reason being a European Union frequent charging rule that is coming quickly for the 27-nation bloc.

This is a have a look at the USB-C plug and what it means for customers:


The primary a part of the acronym stands for Common Serial Bus, and it replaces earlier variations of the USB cables used on all the pieces from printers and arduous drives to pc mice and Kindle readers.

The USB-C plug is available in a unique form than its predecessors — an elongated oval. It is also symmetrical and reversible, which eliminates one of many frequent gripes about earlier variations like the oblong USB-A connectors as a result of there’s no incorrect approach to plug it in.


USB-C cables can carry extra energy so laptops could be charged sooner, and so they allow sooner knowledge switch speeds, permitting an enormous trove of recordsdata to be copied from a pc to an exterior arduous drive. On the similar time, they will pump out a video sign to a monitor and provide energy to related equipment.

The USB-C connector is also designed to be future-proof. Its form will not change however newer variations — and the units they connect with — will include upgraded capabilities. Which means customers should beware as a result of older units won’t be capable to help the newest specs.

It is also slimmer than boxy USB-A plugs, making them a greater match for newer units that hold getting smaller.


Apple has lengthy championed its proprietary Lightning connector for iPhones regardless that just about nobody else used it. It resisted the EU’s frequent charging push, citing worries that it could restrict innovation and find yourself hurting customers.

Apple held out at the same time as others began including USB-C connectors into their units. However after the EU proposal gained a key approval final 12 months, the U.S. tech large gave in and did not look again.

An organization govt unveiling the newest iPhone on Tuesday did not even point out the Lightning cable as she launched its alternative.

“USB-C has become a universally accepted standard so we’re bringing USB-C to iPhone 15,” said Kaiann Drance, vice president of iPhone product marketing.

She said USB-C has “been built into Apple products for years” and might now be used on MacBooks, iPads, iPhones and AirPods.


Apple’s shift is an example of how European Union regulations often end up rippling around the world — what’s known as the “Brussels effect” — as firms resolve it is simpler to conform than make completely different merchandise for various areas.

The EU spent greater than a decade cajoling the tech business into adopting a typical charging commonplace. The push to impose guidelines for a uniform cable are a part of the bloc’s wider effort to make merchandise bought within the EU extra sustainable and minimize down on digital waste.

The EU’s frequent charging rule will not truly take impact till fall 2024. It covers telephones, tablets, e-readers, earbuds, digital cameras, headphones and headsets, handheld online game consoles, keyboards and mice, transportable audio system and navigation units.

It additionally standardizes fast-charging know-how and offers customers the precise to decide on whether or not to purchase new units with or and not using a charger.

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