An worker at American meals supply firm DoorDash made headlines and sparked debate final December after they uploaded an nameless submit raging over the corporate reinstating its WeDash programme.

The corporate coverage — carried out in 2013 however paused since 2020 because of the pandemic — requires DoorDash’s executives and C-suite to do at the very least one meals supply run, assist out within the kitchen or customer support division as soon as a month.

doordash wedash blind
Picture Credit score: Blind

This is able to permit everybody within the firm — from its software program engineers to its chief govt officer — to expertise the influence of its providers first-hand. Finally, this helps their staff higher design services and products for purchasers.

Ought to meals supply firms in Singapore emulate this mannequin too?

There have been blended opinions on WeDash

One motive DoorDash reinstated its WeDash coverage is due to its dominance within the US meals supply house. In accordance with Bloomberg Second Measure, it accounted for 57 per cent of meals deliveries within the US in November 2021.

Whereas some workers have been sad with the WeDash mannequin and threatened to go away, others noticed worth in it.

Among the many 2,000 feedback below the nameless submit on Blind, some felt it could present them extra understanding in performing their function.

Apparently, DoorDash customers additionally took to social media to voice their assist of the initiative. Most felt the transfer would assist enhance consumer experiences for riders, eating places and customers.

One frequent phrase that saved popping up on this debate? Empathy.

jeremy goldman twitter doordash
Picture Credit score: Jeremy Goldman on Twitter

At present, efforts to raised shield the rights of gig economic system staff are largely centred round governmental motion.

Final July, China mandated for meals supply drivers to be paid above minimal wage, be allowed to unionise, in addition to have entry to social safety. It additionally disallowed platforms from inserting “unreasonable calls for” primarily based on algorithms on its drivers.

Individually, the European Union additionally proposed necessities for gig economic system platforms to supply its gig staff employment rights akin to minimal wage and sick pay in December 2021.

In Singapore, meals supply drivers should not protected sufficient

Singapore isn’t any stranger to the talk about enhancing safety for gig economic system staff.

PM Lee ndr speech 2021
Picture Credit score: PMO

Throughout the Nationwide Day Rally final yr, Prime Minister Lee Hsien Loong singled out meals supply drivers, describing them as “for all intents and functions similar to workers”, but they’re missing in worker advantages.

Regardless of the rising variety of Singaporeans becoming a member of the gig economic system — self-employed individuals made up 14.7 per cent of Singapore’s workforce in 2020, up from 13.5 per cent in 2019 — they aren’t eligible for Central Provident Fund (CPF) contributions.

Being categorised as self-employed individuals, they don’t have employment contracts with meals supply suppliers and are therefore excluded from protections below the Employment Act. In addition they would not have union protections, PM Lee highlighted.

Whereas not being formal workers offers them further liberties to decide on after they wish to work, supply drivers are sometimes penalised if they don’t meet sure quotas.

They’re additionally not required to be granted well being advantages. Nonetheless, a fast search on the web sites of Seize, foodpanda and Deliveroo revealed that they do provide insurance coverage protection for drivers when they’re actively delivering.

Execs ought to stroll on the bottom to raised empathise

grab ceo anthony tan grabfood delivery
Picture Credit score: Anthony Tan

Seize’s chief govt officer, Anthony Tan, has overtly shared his experiences strolling the bottom — from working in a kitchen to shadowing a veteran supply driver from the corporate.

Throughout the Wall Street Journal’s CEO Council Summit final September, Seize CEO Anthony Tan shared that his expertise as a kitchen runner made him realise that some kitchen employees had hassle dealing with order slips with English directions.

Therefore, he got here up with the concept to auto-translate order slips when it’s printed out.

With first-hand expertise on the bottom, workers can get a greater understanding of the influence their work has on others. By serving to out, be it from the service provider’s or supply driver’s viewpoint, nuances that will have in any other case been missed will be rapidly recognized and solved.

Whereas asking for suggestions could assist, empathy from having first-hand expertise can drive workers to be extra passionate of their work and provide you with improved merchandise.

From a shopper standpoint, an organization with empathy for its frontline staff can be a plus level. In 2020, intelligence firm Morning Seek the advice of found that 90 per cent of customers stated it will be significant for firms to deal with their workers nicely.

For now, change is perhaps on the way in which for supply driver advantages because the Singapore authorities introduced the formation of an advisory committee for platform staff in September 2021.

However past governmental coverage, maybe meals supply firms in Singapore should take a web page from DoorDash to raised shield its gig staff who’re arguably the spine of their firm.

Whereas it might be troublesome to implement proper from the get-go, firm insurance policies requiring its executives and C-suites to stroll the speak would serve to raised enhance their firm’s providers for its clients, supply drivers and retailers.


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Featured Picture Credit score: AirAsia meals / GrabFood / foodpanda / Retail Information Asia

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