They’re taking part in a soccer recreation tonight in East Rutherford, N.J. Will probably be nationally televised, sold-out, and options the defending NFL champion Kansas Metropolis Chiefs towards the upstart New York Jets.

However that’s all a sideshow to the actual story of the evening. All eyes shall be on a sure field on the stadium slightly than the soccer discipline. That’s the place Taylor Swift is anticipated to be in attendance to root for brand new love Travis Kelce, the All-Professional tight finish for the Chiefs.

Swift confirmed up at a Chiefs house recreation final week and provoked a big media frenzy that has snowballed into an enormous cultural occasion.

Kelce gained greater than 860,000 Instagram followers – greater than 2023’s voted-on high 100 NFL gamers mixed, per @bknownagency, as reported by ESPN’s Adam Schefter. Kelce reportedly has gained extra followers in September than he did following all three Tremendous Bowls he performed in mixed. The NFL participant who gained the second most Instagram followers final week was Jason Kelce, Travis’s brother, who added 137,000.

The NFL’s SVP of Social, Influencer & Content material Advertising and marketing, Ian Trombetta, informed CBS Information that Swift’s influence on the NFL viewership has “definitely” created a “stir.”

“Another thing that’s been a little surprising is that it really hasn’t slowed down. It’s continued to build in this momentum of conversation,” Trombetta mentioned.

“It’s been honestly unlike anything we’ve seen from a regular season perspective in the sense that we have celebrities and influencers and big creators that are at games every single week. And while it drives interest and discussion online, this was something we’ve never seen before.”

The influence is mirrored within the sports activities betting choices for the sport.

FanDuel Sportsbook is providing a collection of Swift-Kelce-themed prop bets, together with one referred to as “FriENDZONE,” the place Kelce to not rating a landing. That’s listed at +105.

There may be additionally one other wager referred to as “Top of the Charts,” which Swift has 12 instances in her music profession, in response to Billboard.

The wager will win if Kelce has essentially the most receiving yards within the recreation, a comparatively anticipated wager (+140).

Following final week’s recreation, when it was introduced that Swift would attend tonight’s recreation, the Jets offered essentially the most tickets than that they had in a single day this season. Costs close to the Swift packing containers had been hovering to greater than $600 per ducat.