On Friday, the hosts of NBC’s As we speak present celebrated the community broadcast’s seventieth anniversary by highlighting important moments within the morning present’s historical past and it’s previous hosts. Nevertheless, one obvious omission was any point out of disgraced former co-host Matt Lauer – regardless of a handful of fleeting photos of the serial sexual harasser throughout a prolonged montage trying again on the previous seven a long time.
“And welcome to As we speak. That is January 14th, the official second, the official begin, the seventieth anniversary of As we speak….we’re in the course of honoring this unimaginable milestone and we’re gonna do all of it morning lengthy,” co-host Hoda Kotb gushed on the high of the present. Moments later, she touted: “However we do need to start with a glance again at As we speak’s timeline.”
That timeline went decade by decade, beginning with the printed’s January 14, 1952 debut up via June 20, 1994, when the present’s present dwelling at Studio 1A Rockfeller Plaza opened. Whereas previous hosts like David Garroway, Barbara Walters, Jane Pauley, Bryant Gumbel and Katie Couric have been all talked about, the unfinished “timeline” stopped earlier than Lauer joined the present in 1997, the start of his 20-year tenure.
Lauer’s November 29, 2017 firing, amid quite a few sexual harassment claims and even one rape accusation, was definitely by no means talked about.
Kotb wrapped up the timeline phase by proclaiming: “So get this, in a memo main as much as As we speak’s debut, NBC govt Pat Weaver wrote that the aim was for America to be ‘properly knowledgeable, amused, to be lightened in spirit and in coronary heart and to be strengthened in interior decision via information.’ So have a look at us, 70 years later, that’s nonetheless our aim.”
Later, within the 8:00 a.m. ET hour, an almost 12-minute montage aired trying again on the present’s 70 years. Lauer may very well be noticed briefly 5 separate instances by eagle-eyed viewers, although for those who blinked, you’ll have missed these situations.
Though he anchored the As we speak present for 20 of the previous 70 years, Lauer’s title was by no means uttered as soon as throughout the whole two-hour broadcast on Friday.
NBC’s selective of enhancing of its personal historical past was just like how CBS Mornings, on Monday, marked the tenth anniversary of co-host Gayle King anchoring the printed – which conveniently skipped any point out of her disgraced former co-host Charlie Rose, one other serial sexual harasser.
Information organizations ought to have a novel accountability to be sincere about their very own previous – the great, the dangerous, and the ugly – particularly in the case of scandals involving distinguished anchors in positions of energy.
The As we speak present enhancing Lauer out of its historical past was dropped at viewers by Planet Health and Citi. You’ll be able to combat again by letting these advertisers know what you consider them sponsoring such content material.
Here’s a full transcript of the January 14 timeline phase:
7:02 AM ET
HODA KOTB: Be a part of us, as we glance again and toast an American establishment, in the present day, Friday, January 14th, 2022.
ANNOUNCER: From NBC Information, this can be a particular version of As we speak, seventieth anniversary, with Savannah Guthrie and Hoda Kotb, reside curiosity Studio 1A in Rockefeller Plaza.
KOTB: And welcome to As we speak. That is January 14th, the official second, the official begin, the seventieth anniversary of As we speak. We have been so hoping Savannah would make it in. She’s nonetheless recovering from COVID, she’s going to be part of us from dwelling in just a bit bit. However we’re in the course of honoring this unimaginable milestone and we’re gonna do all of it morning lengthy.
CRAIG MELVIN: Sure, we’re. Sure, we’re. We’re going to look again on the many memorable moments over the previous seven a long time and we’re additionally going to share just a few particular surprises alongside the way in which, together with this. Test this out. You’re trying reside on the iconic Empire State Constructing, it’s decked out in As we speak orange in honor of our massive anniversary.
KOTB: Yeah, Carson and Al and I have been fortunate sufficient, we flipped that swap yesterday. It was a lot enjoyable. We’re gonna present you extra of that later. However we do need to start with a glance again at As we speak’s timeline. So it was 7:00 a.m. ET on at the present time proper now, 1952, when As we speak first went reside from the RCA Exhibition Corridor on the road degree of Rockefeller Heart. Dave Garroway was the host of that very first broadcast. And earlier than Dave, most stations, they simply confirmed check patterns throughout this hour.
MELVIN: 13 years later, As we speak can be broadcast for the very first time completely in colour. The well-known NBC peacock emblem kicking off the present each morning.
KOTB: Now let’s quick ahead to 1974. Barbara Walters turned the primary feminine anchor of the present. Now she began ten years earlier. She was working as a author and reporter. And regardless of all of her massive interviews, all of the breaking tales she lined, she was not allowed to be co-host till the mid-70s.
MELVIN: Eight years later, Bryant Gumbel joined Jane Pauley on the anchor desk, changing into the present’s first African American host.
KOTB: Let’s head to 1994, As we speak went again to the long run. Bryant and Katie, they opened up the plaza to our beloved crowd and so they introduced again that Window on the World. It was such a staple of the present’s early days.
So get this, in a memo main as much as As we speak’s debut, NBC govt Pat Weaver wrote that the aim was for America to be “properly knowledgeable, amused, to be lightened in spirit and in coronary heart and to be strengthened in interior decision via information.” So have a look at us, 70 years later, that’s nonetheless our aim.
MELVIN: Each morning for 70 years.