UPDATED with NFL assertion: The NFL is defending its latest protection of Taylor Swift and Kansas Metropolis Chiefs tight finish Travis Kelce‘s rumored romance amid criticism from soccer followers and even Kelce who stated he believes the league is “overdoing it” and “needs to calm down a bit.”

“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally,” the NFL stated in a press release on Wednesday. “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”

The assertion continued: “The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more.”

Swift’s most up-to-date look on the Chiefs vs Jets recreation throughout NBC’s Sunday Night time Soccer this previous weekend drew 27M viewers — the most-watched Sunday NFL recreation since Tremendous Bowl LVII.

PREVIOUS, 10:38 AM: Travis Kelce is weighing in on the protection the NFL is giving to Taylor Swift attending the Kansas Metropolis Chiefs video games.

“I think it’s fun when they show who all is at the game,” Travis stated on the podcast New Heights he hosts along with his brother Jason. “I think it brings a little bit more to the atmosphere, brings a little bit more to what you’re watching.”

He continued, “But at the same time, I think they’re overdoing it a little bit for sure. Especially my situation.”

The Chiefs tight finish understands what the NFL is doing with the Swift protection and added, “I think they’re just trying to have fun with it.”

Kelce’s brother Jason additionally gave his take saying that he thinks “the NFL is not used to celebrities coming to the games,” noting that the NBA has it down they usually don’t spend an excessive amount of time to masking the celebs in attendance.

NBC leaned in on Swift making an look throughout Sunday Night time Soccer this previous weekend and promoted the encounter between the Chiefs and the New York Jets utilizing a music from the famous person. Originally of the sport, The Voice host Carson Daly made an look to elucidate the sport to Swifties who don’t repeatedly observe the NFL.

The sport ended up drawing huge numbers for the community with an elevated feminine viewers and a complete of 27M viewers — the most-watched Sunday NFL recreation since Tremendous Bowl LVII.

Watch Jason and Travis Kelce’s podcast in full within the video posted under.

Denise Petski contributed to this report.