Matt Corby, an Australian musician, has spoken out against using TikTok to start a music career and believes any success will only be “fleeting.”
TikTok is a platform for aspiring musicians to share their enthusiasm, despite the debate surrounding data security and its connections to China.
With more than one billion users per month, nearly 40% of whom are between the ages of 18 and 24, the app has helped many songwriters who had online work samples start their music careers.
These days, a popular TikTok tune could earn you a sizable sum of money.
Frequently, songs that gain popularity on TikTok go on to rank on the Billboard 100 or Spotify Viral 50.
After getting viral on TikTok last year, Taylor Gayle Rutherford, better known by her stage name Gayle, was nominated for a Grammy. More recently, Miley Cyrus’ single Flowers, which was made popular in part by TikTok, topped the charts.
Additionally, it appears that record companies are joining the trend and encouraging artists to use their songs to spark a viral moment.
Even influencers have been known to be paid to promote songs, which has led to a surge in user-generated content from followers.
But not everyone is in favor of the novel marketing strategy.
Australian Idol 2007’s runner-up and ARIA award-winning singer/songwriter Corby told NCA NewsWire that he didn’t believe the trend of aspiring musicians starting their careers on TikTok would endure.
Anything that goes global is so transient, right? Hard labor and craftsmanship must be used to support it, he said.
He claimed it was difficult for listeners to understand what TikTok musicians meant as artists if all they were subjected to was a brief song clip.
“Would you like to see a performance of that? You may not be aware of this, but there isn’t much confidence between the patron and the performer,” Corby said.
“When an artist edits a video of themselves singing a tune, you don’t really get a sense of who they are as a person. If you run a record label, it’s a great method to discover the one artist out of every 1000.
However, there is still a lot of hard work to be done to develop that artist, introduce them to the appropriate people, release the correct records, set them up for shows, and so on.
He is not the only one who despises the program.
FKA Twigs, a British singer, has voiced her opposition to the proliferation of artists using the app to distribute their music.
She told her followers in May of last year, “All record labels ask for are TikToks and I got scolded today for not putting in enough work.
Halsey has also criticized the marketing strategy, claiming in a video that her label was delaying the release of a song in order to generate a “viral moment”.
She said, “My record company says I can’t release it unless they can create a fake viral moment on TikTok.”
Lewis Capaldi, a Scottish performer, released a number of videos on the app in November of last year after announcing the release of a new song.
Capaldi, a multiple Grammy Award nominee, expressed frustration in the posts about how his single Pointless would become successful.
At this point in his career, Capaldi said, “I honestly believed I would be able to just sh*t out music and it would fly to the top of the charts, no hassle at all.
The complete reverse has occurred. Never in my life have I worked so diligently. It’s repulsive.
He disclosed in a different video that his record company had asked him to create TikToks in order to “help your next single go viral.”
Capaldi uploaded another video from a concert in late November with the caption “POV: you’re on stage with 20,000 people singing your song back to you but you can’t enjoy it because your next single hasn’t gone viral on TikTok.”
achievement on TikTok
Despite prominent figures criticizing the app, many people are taking advantage of it and finding great success.
American rapper and singer Ashnikko’s first song, “Stupid,” went viral on TikTok in 2019.
She has since had a lot of success with her albums, with one song getting close to 500 million streams.
When Gayle was 17 years old, she posted a request on the site for song suggestions after receiving a request to create a breakup song using the alphabet.
From there, the teen’s single “abcedfu” gained popularity and had almost a billion Spotify streams.
The song was inspired by Nancy Berman, whose remark appeared natural at the time but was widely believed to have been staged after investigators learned that Ms. Berman worked as a marketing manager at Atlantic Records.
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The background of TikTok
TikTok, which replaced the musical.ly-related app, relaunched in August 2018 and targets particular material at each user individually for a customized experience.
That same year, it rapidly rose to the top spot as the most downloaded app on the App Store.
Like Instagram stars, some users have made a living by using it to advertise products or services.
However, using popular sounds and various filters, thousands of people make videos every day just for amusement.
Facebook had one billion users in 2013, more than any other social media network.
However, by 2019, TikTok had already doubled that amount, ultimately surpassing one billion users in 2022.