We’ve been watching tradition erode beneath us for the previous 15 years, if not longer.

You’ll hear all types of the reason why, however it’s clear the primary offender has been the infiltration of politics and company pursuits into the humanities.

This isn’t to say politics can’t have a spot in these areas, however it must be the exception not the rule. “The people” must be organically constructing tradition by way of their creative expressions, with politics reacting in flip.

So far as I can inform we’ve been experiencing fairly the alternative. I got here up with my answer 10 years in the past.

I fixated on it.

Nonetheless, I might by no means work out an inexpensive approach to execute my dream. The thought was easy: What if we had a platform for normal individuals to evaluate leisure much like Rotten Tomatoes, one which didn’t cater to out-of-touch or corporate-influenced critics?

What if that platform labored extra like Fb, Instagram or ‘the artist formally known as Twitter’?

My fundamental two hang-ups had been a) that I wasn’t in tech, as I spent my years earlier than and after school in assorted blue-collar industries, and b) the sheer quantity of money and time wanted to construct this new platform.

After a few years and limitless conversations complaining to family and friends about how some film I adored was as soon as once more review-bombed by critics, I lastly caught my break within the face of tragedy.

My grandmother-in-law, whom we beloved dearly, handed away two years in the past and we inherited her residence. We had been then in a position to promote our brand-new home on the peak of the market, giving us the power to put money into my imaginative and prescient.

My endlessly supportive spouse of greater than 11 years needed to make a really tough choice. She might step away from work for some time, spend time with the youngsters and luxuriate in a couple of new shiny issues or give in to her obnoxious husband and endure years of constructing a social leisure reviewing platform (whereas hemorrhaging truckloads of cash in hopes that he had some slight concept what he’s doing.)

She one way or the other selected the latter.

Now, we arrive on the inception of Criticless, the topic of all my musings. Over a yr has handed, and my dream has change into not solely a actuality however higher than I might have ever imagined.

Criticless has a creative aesthetic that immediately units it aside and showcases what we’re all about: impartial creative expression.

The retro, neon theme engulfs you from the second you have interaction, as an outdated field TV masses, flashing the phrases “down with the establishment.”

As you discover the primary feed and skim evaluations from each mates and strangers alike, you’ll discover a score scale starting from a brilliant purple Heinous to a neon yellow Most Glorious.

You’ll be able to even customise your backgrounds and banners, much like the MySpace days, with curated designs from impartial artists everywhere in the world.

We would like you to really feel the “better times” of the ‘80s and ‘90s in a platform stuffed with as a lot character and character as your favourite reveals and flicks.

Criticless is greater than only a fairly face, although; it’s an intuitive, free-speech social ecosystem that has all of the options you’d anticipate (resembling teams and lists) and a few you wouldn’t.

For instance, our standout characteristic, “Friends With Benefits,” lets you view a personalised rating for each piece of leisure, aggregated from the evaluations of an inventory of customers chosen by you. Then there’s “The Water Cooler,” which is an ongoing dialogue board on each title, the place you’ll be able to have interaction with different customers exterior of sharing evaluations.

Our score system additionally invitations customers to price political bias, a characteristic that has been sorely lacking from institution evaluate programs.

Most of all, Criticless is a motion for social & cultural change, emphasizing the opinions of standard individuals and their communities, and forcing the leisure trade to acknowledge what the general public actually needs.

We hope you’ll be a part of us as a result of that is actually about your voice, your tradition and your platform.

Joseph “Blaine” Andrews, born in Charlotte, North Carolina, is a devoted household man and entrepreneur. He resides in Harmony, NC, along with his spouse, Sydni, and their two youngsters, Dylan and Clark. Earlier than founding his present enterprise, Criticless, Blaine spent two profitable years because the proprietor and operator of a small trucking firm, adopted by six years operating his landscaping enterprise. Nonetheless, nearer to his coronary heart was his love for all sorts of leisure and nerd tradition. Internet hosting the comedy movie evaluate podcast, “Critically Aroused”, scratched that itch and served as good early market analysis for Criticless.